Portfolio

This campaign brought together education and adventure by collaborating with polar explorer Antony Jinman. The goal was to empower children to take climate action through hands-on STEM learning inside the Twin App. Antony shared real-life insights from Antarctica—such as how temperature behaves inside an igloo—teaching kids how to apply STEM thinking to real-world problems. As the lead designer, I developed animated visuals and promotional materials that showcased the app’s unique learning path: “Learn from a polar explorer, connect with peers, and complete science challenges.”

"Take Climate Action With Your Child" was the leading call-to-action, turning global issues into interactive missions for young learners. Each visual led users to download the Twin App and explore a path where curiosity meets climate responsibility.

• Introduce real-world STEM storytelling through a credible voice (Antony Jinman).

• Drive app engagement through visual-led storytelling and motion design.

• Highlight the app’s alignment with the United Nations Sustainable Development Goals (SDG 13 – Climate Action).

• Expand reach in the UK education market by targeting schools, families, and universities.

Due to limited footage and tight timelines, we relied heavily on motion graphics and visual storytelling. I created short animations and static visuals for social media, posters, and in-app content. Collaborating with sponsors like Verofax, I also helped translate their tech-driven values into the campaign’s educational flow.

We reached thousands of new users across the UK, especially through key partners like Imperial College London and content creators in London. Our campaign earned media placements in The Guardian and contributed to Twin being selected as a World Economic Forum EdTech Pioneer.

It also earned two Gold NYX Video Awards in 2022.