I see myself as a designer who thinks beyond the design itself. Before I start creating, I want to understand the reason behind the work: what the business needs, whom we are speaking to, what matters to them, and what we want them to feel or do. That curiosity has allowed me to move across very different industries and cultures throughout my career without losing the human side of the work.

I am equally comfortable thinking and making. I can lead a conversation, challenge an idea, build a visual direction, guide another designer, collaborate with different teams, and then sit down and execute the work myself. I care about details, but I also know when to step back and see the larger picture.

Working internationally and rebuilding my professional path in Canada has also made me highly adaptable. I have learned to listen, understand new environments quickly, and work with people who may approach the same problem very differently. I don't see that difference as an obstacle; it usually makes the work better.

What I bring to a team is a combination of curiosity, ownership, creative judgment and reliability. I care about doing strong work, but just as importantly, I care about why we are doing it, how it supports the people around me, and whether it creates something genuinely useful for the brand and its audience.

SKILLS

Hard

• Adobe Creative Suite

• Figma, Framer, and Visual Studio Code

• HTML, CSS, and JavaScript

• Google Slides and Keynote

Soft

• Creative problem-solving and adaptability

• Empathy-driven collaboration

• Strong ideation with cross-functional groups to enhance outcomes

Work Experience

Education

Connect marketing strategy with visual execution across No Frills, no name, PC Optimum, PC Insiders and brand collaborations, creating integrated consumer experiences within one of Canada’s largest retail environments.

Brand & Marketing: Translate marketing objectives, campaign strategy and consumer messaging into creative that stays distinctive to each brand while answering broader business goals.

Integrated Campaigns: Develop creative across digital, social, email, OOH, flyer, print and in-store, carrying campaign ideas consistently across multiple consumer touchpoints.

Creative Thinking: Contribute to campaign ideation, visual direction and storytelling, developing concepts from early-stage briefs through refinement and final execution.

Cross-functional Collaboration: Partner with creative directors, copywriters, marketing and program teams, balancing creative ambition with brand guidelines, timelines and production requirements.

Multi-brand Experience: Navigate different audiences and visual identities across the Loblaw portfolio, adapting the creative approach while protecting the character and recognition of each brand.

Proud to contribute to No Frills as it was named one of Strategy’s 2026 Brands of the Year, while helping bring its distinctive brand voice and value positioning to life across campaigns and Canadian consumer touchpoints.

Key Skills: Brand Strategy · Marketing Communications · Campaign Concepting · Art Direction · Retail Marketing · Digital & Social · OOH · Email · In-store · Visual Storytelling · Cross-functional Collaboration
Helped shape Twin’s brand as it scaled internationally, connecting design, marketing and product thinking across its visual identity, digital experiences, campaigns and educational products.

Brand Transformation: Led the evolution of Twin’s visual identity and signature colour system, building a distinctive and scalable brand language across web, mobile apps, campaigns, presentations, advertising and physical products.

Creative & Motion: Directed and created animation and multimedia content, including work recognized with two Gold NYX Video Awards in 2022.

Marketing & Growth: Collaborated with a London-based marketing agency on campaigns, connecting creative direction with marketing objectives, brand visibility and project budgets.

UX/UI & Research: Conducted field research with children using Twin’s science kits and digital products, translating real user behavior and feedback into product and UX/UI decisions.

Design Leadership: Guided multidisciplinary creative across brand, UX/UI, animation, advertising and digital experiences, maintaining a consistent visual direction as the company expanded internationally.

During this period, Twin was selected as a 2022 Technology Pioneer by the World Economic Forum, marking an important stage in the company’s global growth and recognition.

Key Skills: Creative Direction · Brand Identity · Design Leadership · Marketing · UX/UI · 2D & Character Animation · Advertising · Web · Presentation Design · User Research
Led the creative direction and evolution of an international energy publication across 35+ markets and 220+ clients, combining design leadership, visual storytelling, and commercial thinking for global business audiences.

Brand Transformation: Redesigned the magazine’s complete editorial system and cover direction, strengthening visual consistency and contributing to a 25% increase in brand recognition.

Commercial & Creative Growth: Expanded the publication’s creative offering through infographics, data visualization, custom illustrations and client-focused design solutions, contributing to a 4× increase in revenue.

Design Leadership: Transitioned creative production from a freelance model to an in-house design team, improving efficiency, consistency and creative control while leading designers across simultaneous international editions.

Global Visual Storytelling: Translated complex energy, economic and geographic information into editorial design, infographics, ArcGIS maps, advertising and visual narratives for markets across the Middle East, Africa and the Americas.

Marketing & Digital: Evolved the corporate identity and social media presence, contributing to a 20% increase in engagement and audience growth, while developing advertising concepts and visual strategies across print and digital channels.

Created communications involving global organizations including Shell, BP, Chevron, Total, EY and Deloitte, alongside government ministries, executives and industry leaders across international markets.

Key Skills: Creative Direction · Design Leadership · Brand Identity · Advertising · Editorial Design · Infographics · Data Visualization · ArcGIS · Illustration · Marketing · Publishing · Digital · Web
After a unique and scientifically backed validation of passion, I was selected as one of the interns at TBWA-ISTANBUL. The selection process involved a groundbreaking 3-day collaboration with Minder, a neurotechnology company. During this process, we were exposed to iconic ads while Minder analyzed the emotional responses of applicants.

Selected as one of 5 interns from 503 applicants through a neuroscience-backed creative evaluation.

Contributed to award-winning ad campaigns by assisting in concept development, storytelling, and creative direction.

Participated in the AdLove project, using innovative methods to explore the emotional impact of advertising campaigns.

You can view the AdLove project here!
During my time at the ad agency VIETNAM, I had the privilege of working closely with Tibet Sanlıman, the first Creative Art Director at Ogilvy & Mather—one of the world's most prestigious advertising agencies. This experience provided me with invaluable insights into the creative process and strategic direction in advertising.

Worked with leading infrastructure companies: Ali Ağaoğlu, Bayraktar Grup

Collaborated with Koleksiyon, a prominent interior design brand

Led campaigns for REBUL and Molped, a top women’s hygiene brand

Developed advertising strategies for Vialand, Istanbul’s premier theme park

Key Skills: Advertisement | Branding | Campaign Management | Concept Development | Marketing | Publishing | Packaging
• Rebranded key infrastructure companies like Simpaş, enhancing their market presence through targeted campaigns.

• Designed high-impact advertising for Şekerbank and seasonal campaigns for Hillside, Istanbul’s premier luxury sports center.

Key skills: Advertisement | Branding | Concept Development | Marketing | Publishing | Packaging
I collaborated closely with art directors on campaigns for alcohol brands, including Yeni Rakı, which was owned by TEKEL, one of Turkey’s leading companies in the industry before becoming part of Diageo. I played a key role in supporting the team during advertising competitions, leading ideation presentations, and contributing to the development of creative strategies.

Key skills: Advertisement | Branding | Concept Development | Marketing | Publishing

Mastered mobile-first design and flexible layouts (Flexbox, Grid) while building dynamic websites using JavaScript frameworks like React and Vue, applying advanced HTML/CSS techniques for cross-device functionality.

Designed and tested interactive prototypes with Figma and Adobe XD, iterating based on usability testing feedback to improve user experience and functionality.

Developed immersive digital experiences by integrating multimedia elements, such as videos and animations, and incorporating motion design into interfaces to enhance user interaction.

Ensured all designs met WCAG standards, prioritizing accessibility and inclusivity for diverse users.

Applied marketing strategies to align design solutions with user needs and business objectives, enhancing project impact.

Collaborated effectively with cross-functional teams, utilizing project management tools like Trello, Asana, and Slack to streamline workflows and ensure successful project delivery.

Grade: 3.9 - been named to the President's Honour List for Winter 2024
Specialized in UX/UI design, conducting extensive experience tests as part of the Mind the Gap international project, hosted in Istanbul and integrating diverse perspectives from international students.

Completed the We Love You! project, a socially impactful initiative empowering underprivileged children by connecting them with NGOs, schools, and volunteers.

Collaborated with LUCA School of Arts (Portugal) on a fully funded exchange program, enriching design perspectives through international projects.

Strengthened skills in human-centered design, visual storytelling, and strategic thinking through interdisciplinary coursework in psychology and strategy.

Grade: 3.82 - Been named to the President's Honour List in graduation, studies with a full-time bursary.
At Portfolio Night, an international event for aspiring creatives, I received a full scholarship by extending the rules, initially requiring conversations with only 3 Creative Art Directors. I engaged with six directors instead, speaking with each for 5 minutes. This approach led to my portfolio winning 100% funding for my studies at Miami Ad School Istanbul.

Studied under top Creative Art Directors and completed workshops at leading ad agencies, gaining hands-on experience in strategy-driven campaigns.

Grade: Top Dog
Earned my Bachelor’s degree under the mentorship of Prof. Filiz Yenişehirlioğlu, a distinguished academic who studied archaeology and Islamic art history at the Sorbonne in Paris. Her international expertise, including research at Harvard and Cambridge, and her instrumental role in establishing the Faculty of Fine Arts at Baskent University, greatly influenced my artistic journey.

Immersed in a curriculum that blended theoretical knowledge with practical projects, enhancing my skills in typography, branding, marketing strategies, digital illustration, and interactive media.

Collaborated on group projects that refined teamwork and forged lasting connections with fellow creatives.

Participated in notable workshops and exhibitions, gaining insights from industry leaders:

Comic Design (Hacettepe University, 2010): Learned sequential art techniques from Mahmud A. Asrar, a renowned comic book artist.

Grafist (Mimar Sinan University, 2010): Interacted with leading international designers and explored innovative design methodologies.

5th International Student Triennial (Marmara University, 2010): Presented collaborative projects to a global audience.

Interactive Media Design (Hacettepe University, 2010): Explored the integration of design and technology in creative practices.

Grade: Achieved a GPA of 3.32, ranked 1st in the department upon graduation, and served as the Graphic Design department class representative from 2008 to 2010.

Credential Evaluation

Fuel for Creativity

WORLD EDUCATION SERVICES (WES)

(Reference No: 6252288)

MFA | Visual Communication and Design

• It was evaluated as equivalent to a two-year Master of Fine Arts degree in Canada.

BA | Graphic Design

• It was evaluated as equivalent to a four-year Bachelor’s degree in Canada.

WINDSURFING (advanced level, certificate)
SAILING (licensed)
ARGENTINE TANGO (instructor & performer)
MUAY THAI (mid-level)