Didem Tereyagoglu
Twin Science & Robotics - Social Media Management
Each piece was designed to spark action—whether it was downloading the app, starting a kit, or joining a live challenge. We used animation as a soft educational tool to demystify technology and science for all audiences.
Social media was our most powerful stage. These short-format animations made the Twin brand accessible, explainable, and joyful, even when tackling advanced topics like coding, electronics, or sustainability. The goal: always engage with purpose and communicate without friction.
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To visualize Twin's product ecosystem—including the app, kits, and campaign events
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To create clarity for diverse user types (kids, parents, teachers, and schools)
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To increase engagement and trust through animated storytelling
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To translate educational complexity into excitement, not intimidation
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Explaining complex STEM concepts in 10–30 second animations
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Designing in a way that speaks equally to a 7-year-old child and teachers
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Maintaining complete brand consistency across different social platforms
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Produced over 40+ animated content pieces for Twin’s digital campaigns
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Created animated explainers for:
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STEM kit tutorials
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App walkthroughs
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Event countdowns and challenges
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Role model features (e.g., Polar Explorer Anthony Jinman)
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Helped increase engagement and retention on social platforms, especially among parents and educators
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Maintained Twin’s tone of innovation, joy, and accessibility through every frame
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Created award-winning animations that earned two Gold NYX Video Awards in 2022, enhancing Twin’s creative reputation and visibility in the ed-tech space
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Twin Science & Robotics
Social Media Animations
Design Manager
Animated social content for campaigns, product education, and engagement
At Twin Science, I led the creative direction and design of animated social media content that transformed product education into playful, clear, and inspiring narratives. From STEM kits to app tutorials, these animations bridged curiosity and usability—tailored to speak fluently to children, parents, teachers, and school communities alike.
These visuals didn’t just explain products—they invited families to explore, schools to adopt, and children to experiment. Each animation aligned with the brand’s mission to build a more curious, empowered generation through science.
