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  • The North Face – Logo Composite & VFX Course Project, Seneca Polytechnic, 2024

  • This VFX composite was developed as part of a logo animation assignment at Seneca Polytechnic. I selected The North Face because of its strong identity rooted in durability, nature, and emotional connection to exploration. The goal was to create a full environmental scene from individual static assets — then integrate the logo meaningfully into the story.

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    To bring the concept to life, I built a dramatic, rainy outdoor scene using multiple sources: a man standing still, a rushing waterfall, rocky terrain, and moody lighting elements. Each visual component came from a different stock or asset library and was composited in Adobe After Effects. I used techniques like rainfall simulation, fog and steam generation, depth layering, and puppet pin movements to create a sense of atmosphere and motion. The logo slowly emerges from the mist, concluding with the iconic “Never Stop Exploring” tagline — reinforcing the spirit of endurance and raw nature.

  • Never Stop Exploring
    The logo isn’t just placed — it rises out of nature, visually merging The North Face with the rugged environment it was built for.

  • A moody, layered VFX composition that transforms disjointed stills into an emotionally immersive visual narrative. It visually connects product function (rain gear) with brand values (resilience, exploration, harmony with nature).

  • To simulate a full environmental branding animation where a logo emerges from a living, breathing world — using only static images and After Effects tools. The project emphasizes emotional storytelling through natural effects.

    • Compositing assets with different light sources and perspectives into a unified look

    • Simulating realistic rainfall, fog, and mist that blend naturally with background movement

    • Creating depth without access to 3D tools — relying on 2.5D layering, blur, and motion effects

    • Seamlessly combined multiple static elements into one atmospheric VFX scene

    • Used After Effects to simulate realistic steam, rain, and layered depth

    • Integrated The North Face logo with its brand values through visual storytelling

    • Built a loopable brand animation that could function as a social teaser or digital banner

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