top of page

  • Netflix (fictional brief)

  • Jake Paul vs. Mike Tyson – Motion Graphics Package & VFX Course Project, Seneca Polytechnic, 2024

  • This cinematic motion graphics package was designed for the anticipated Jake Paul vs. Mike Tyson boxing event. The creative direction captures the fierce intensity of the fighters while reflecting the bold, raw, and high-stakes tone of the sport. Grit, blood, suspense, and rhythm—this project merges old-school boxing nostalgia with modern digital motion strategy, all built from scratch in After Effects.

  • "Every punch tells a story."
    The main CTA animations encourage viewers to subscribe, buy tickets, or follow the event, using pulsing red visuals inspired by blood splatter and raw motion. The ultimate message: This isn’t just a match—it’s war.

  • This project demonstrates how to convert a static fight card into a dynamic, emotionally charged broadcast-ready motion design suite, using custom transitions, animated logos, lower thirds, and blood-textured typography. Each visual choice is purposeful, from typewriter flickers in fighter info cards to smoke-fused animated backgrounds.

  • To deliver a full creative package that:

    • Enhances storytelling through motion design

    • Engages combat sports fans with a visceral visual experience

    • Integrates consistent, gritty branding across all on-screen graphics and motion deliverables

    • Creates modular assets that could be deployed across digital, broadcast, and social platforms

    • Designing for a hypothetical event required building an entire visual identity from scratch

    • Balancing retro boxing elements with contemporary grunge design

    • Creating assets that felt cinematic, not templated

    • Developed over 10 motion deliverables, including:

    • Logo intro/outro animations

    • Title cards and fight info overlays

    • Lower thirds

    • CTA visuals

    • Grit-textured backgrounds and animated transitions

    • Fully aligned the visual system with the tone: cinematic, bold, raw, and impactful

    • Created a seamless motion package that could realistically support a live sports broadcast

    • Tone of Voice: Inspired by The Most Dangerous Animal documentary, mixed with underground boxing posters—raw, fearless, provocative.

    • Color Palette: Dominant black, white, and blood red to mirror violence and grit.

    • Motion Style: Quick-cut glitching, stop-motion transitions, jittery typography, blood-drip reveal effects, and slow-motion fighter overlays.

    • Visual Devices: Ripped posters, distressed textures, grain, and cinematic flickers unify all scenes.

square-bg
bottom of page