Twin Science & Robotics (2020-2024)

This version of the Twin Science & Robotics website was actively used from 2020 to 2025.

It served as the company’s official web presence during a critical phase of growth, global expansion, and partnership development before being redesigned in early 2024.
Website Design and Development
"Empower your child with the must-have skills of tomorrow."

The website served as a dynamic bridge between high-tech learning tools and real-world education impact—making STEM accessible, understandable, and inspiring.

Twin Science & Robotics
As the lead designer for Twin Science & Robotics’ website, I built the company’s entire digital presence from scratch and maintained it through years of rapid growth. The site served as a core platform between 2020 and 2025—supporting global campaigns, premium kit sales, app integration, and education outreach across multiple continents. I led the full UX/UI strategy, visual language, content structuring, and design system—creating a flexible and responsive site that spoke to diverse audiences: funders, teachers, schools, parents, and strategic partners.

Due to the evolving nature of the company, the site underwent near-weekly updates based on new campaigns, partnerships, and audience testing—each requiring design agility and strategic foresight. From landing pages to educator platforms, Twin’s website grew into a multi-functional ecosystem aligned with both business and impact goals.
A fully responsive platform that seamlessly merged product sales, app promotion, and mission-driven storytelling—all while adapting in real time to user feedback and strategic shifts.
To design an engaging and intuitive web platform that:

Promoted Twin’s STEM kits and app features

Attracted funders, media, and international partners

Provided educational resources for teachers and schools

Built trust with parents as the primary buyers

Communicated Twin’s impact-driven brand in a clear, inspiring way
Frequent iterations: The site had to be redesigned, tested, and updated often—sometimes weekly—to reflect evolving campaign needs, partnership strategies, and regional content.

Wide audience range: Balancing content for children, educators, sponsors, and institutions required precise UX segmentation and visual consistency.

Limited resources: During early phases, content and media assets were sparse, which required creative design thinking to keep quality and trust high.
Built the website entirely from scratch and maintained it from 2020 to 2025.

Created modular components and design systems that scaled across campaigns.

Integrated e-commerce and app journeys within the same visual ecosystem.

Helped strengthen Twin’s global brand presence, leading to key milestones including selection as a World Economic Forum EdTech Pioneer, appearances in The Guardian, and widespread educator engagement.

Ensured Twin’s web platform could evolve with speed, quality, and alignment across departments—marketing, product, education, and partnerships.