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  • JukePark – Your Ultimate Parking Buddy with a Beat

  • Lead UX/UI Designer - Researcher - Motion Designer - Visual Storyteller

    • Conducted deep user interviews and created behavior-based personas

    • Designed all wireframes and high-fidelity mockups

    • Directed the tone of voice, UI motion, and micro-interactions

    • Built storytelling visuals for pitch posters and interactive mockups

    • Created the animated promo prototype using motion design tools

  • JukePark is a multifunctional mobile app designed to reduce the cognitive and emotional burden of city parking by merging real-time mapping with sensory feedback tools like music and time-based alerts. Developed as my final project for the UX Strategy and UI course at Seneca, JukePark was not just about solving a logistical issue—it was about transforming a daily urban stressor into a personalized, emotionally resonant experience.

    Through an extensive human-centered research process, I explored how we associate traffic tension with our senses, and designed a system that not only finds parking, but also provides voice-controlled navigation, mood-adaptive music playback, alarm scheduling, and collaborative tagging. JukePark turns the hunt for parking into a flow-based ritual, where stress is replaced by clarity and rhythm.

  • To redefine parking as an emotionally intuitive, tech-enhanced experience by integrating three pillars:

    • Smart Search – Real-time parking discovery and map enhancement tools

    • Mood-Based Jukebox – Music that matches or uplifts traffic tension

    • Community Collaboration – Tag your route, playlist, and spot with others in your city

    The app goes beyond conventional navigation. It listens, speaks, uplifts, and connects. It’s where emotional UX meets smart urban mobility.

  • JukePark isn’t just a utility—it’s a mood-aware companion that listens to the rhythm of the street, responds to user tension, and encourages a more joyful interaction with space and time. It proves that by combining sound, interface clarity, and human insight, even parking can become an uplifting moment.

  • Urban drivers today face a layered cocktail of frustrations: traffic congestion, information overload, parking fines, overstimulation, and digital distraction. Apps provide static solutions like GPS or pay-by-phone, but they fail to address the emotional impact—how stress builds in the moment of searching, and how silence, confusion, or noise amplify the anxiety.

    There was a design opportunity to explore how spatial logic, sound, and time awareness could be fused into a one-touch system that understands your driving context.

  • I interviewed a diverse group of urban drivers—including parents, delivery workers, freelancers, and students. The core insight: Parking isn't just about location—it’s about time, clarity, and how we feel when we navigate space.

    Persona Highlight: "The Rhythm-Seeking Commuter"

    • Needs: Quick access to safe, free parking in unfamiliar areas

    • Pain: Gets anxious in high-traffic zones and avoids unknown districts

    • Wish: Wants to park stress-free and enjoy the rest of the ride

    • Quote: “If something could talk to me, guide me, and even play a song—I'd feel more human and less robotic behind the wheel.”

  • JukePark followed an emotion-first UX strategy with a smart system architecture that aligns logic, audio, and time:

    • Color Theory: A gradient-based UI with cool purples and blues to decrease perceived pressure during decision-making.

    • One-Thumb Control: All decisions (parking, jukebox, alarm) are vertically stacked for no-distraction interaction.

    • Voice Command Ready: Future-proofing the design for voice-activated integration in driving scenarios.

    • Street Mood Engine: Evaluates traffic congestion and triggers energy booster playlists.

    • User-Tagged Beats: Drivers can geo-tag their music to specific zones, creating a shared city soundtrack.

    This was not only a functional prototype—it was a speculative design about urban flow and digital empathy.

  • Usability testing was conducted with 6 participants across different personas and scenarios (family trip, solo night drive, quick city stop).
    Feedback included:

    “This app doesn’t just help—it cares.”

    “I loved that the music wasn't random—it felt like a co-pilot.”

    “The tagging part made me feel part of a city playlist.”

    Adjustments were made based on test outcomes to simplify toggling between modes and to soften alarm visuals for a friendlier experience.

    • Developed over 10 motion deliverables, including:

    • Logo intro/outro animations

    • Title cards and fight info overlays

    • Lower thirds

    • CTA visuals

    • Grit-textured backgrounds and animated transitions

    • Fully aligned the visual system with the tone: cinematic, bold, raw, and impactful

    • Created a seamless motion package that could realistically support a live sports broadcast

    • Free Parking Finder
      Uses real-time data to help users locate available parking spots quickly and stress-free.

    • Voice-Controlled Navigation
      Offers hands-free interaction for safer driving and seamless user input while on the road.

    • Mood-Based Jukebox
      Detects traffic density and suggests music to match or boost the driver’s energy level.

    • Smart Alarm Scheduler
      Lets users set parking reminders with time-based alerts to avoid tickets or overstays.

    • Street Music Tagging
      Enables users to tag music to specific neighborhoods, creating a shared urban audio culture.

    • Personalized Recommendations
      Learns user preferences over time to improve future parking, music, and timing suggestions.

    • Collaborative User Network
      Encourages interaction by letting users contribute to parking data and music tags across districts.

    • Adaptive UI for Day/Night Modes
      Visually optimized for all driving conditions with sleek transitions and calming visual tones.

  • JukePark integrates a range of intelligent, emotionally responsive features designed to enhance every stage of the parking experience. At its core is the Free Parking Finder, which locates real-time, nearby spaces using voice or one-touch input—eliminating the chaos of circling the block. The app also includes a Mood-Based Jukebox, which detects traffic congestion levels and suggests music to either soothe or energize the driver, creating a rhythm that responds to real-world stress. To help users stay on schedule, a Smart Alarm Scheduler is built into the experience, offering friendly reminders and auto-alerts before parking time expires. One of the app’s standout innovations is the Street Music Tagging feature, allowing users to geo-tag specific songs or playlists to particular neighborhoods—fostering a sense of community and localized audio storytelling. All interactions are designed to be voice-enabled, ensuring that every feature remains safe and accessible without distracting from the road. Together, these features transform JukePark from a simple utility into an emotionally aware, collaborative driving companion.

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