Didem Tereyagoglu
THE OIL & GAS YEAR
Understanding the bigger picture was essential for a company working with 12+ teams across 35+ global markets. I designed a visual report for The Oil and Gas Year to represent the sales results across regions like Nigeria, Trinidad & Tobago, and Ghana, making complex data clear, accessible, and engaging for all stakeholders.
Encourage teams and leadership to quickly grasp sales trends, compare regional performance, and make faster, more informed strategic decisions based on visual insights.
Good design doesn’t just present information — it transforms it into a story that connects teams, sparks discussions, and drives smarter decisions.
To translate complex sales data into an intuitive, motivating, and easy-to-navigate visual tool that would strengthen both internal communication and strategic planning.
The biggest challenge was balancing multiple layers of information — sales volumes, meeting frequencies, and hit rates — into a clear, engaging layout without overwhelming the viewer. Additionally, the design needed to stay professional for the energy sector while still being visually dynamic enough to hold attention.
The final design blended industrial imagery with layered data storytelling, allowing regional trends to be understood at a glance. It not only improved strategic discussions but also connected 12+ teams working globally, helping boost motivation, healthy competition, and a stronger sense of unity across markets.
