Amazon Prime - Created for Seneca Polytechnic (Gaming Course, 2024)
Gamified Advertising Ecosystem / Interactive Series Companion / Streaming Experience Innovation
This campaign transforms traditional advertising on Amazon Prime into an immersive, interactive experience—bridging narrative content with decision-based mini-games. Designed for sci-fi and fantasy-based series, the idea introduces “ad breaks” that become game stages, where viewers control the direction of a side character or situation from the show. These playable moments reflect the world of the series, offering emotional continuity while integrating Amazon’s e-commerce capabilities.
This concept doesn't just break the fourth wall—it blurs the line between viewer and participant. Think of each ad not as a pause, but as a mission—linked to a greater narrative arc, where players earn points, discover new lore, and even unlock exclusive product perks.
To turn Amazon Prime into the first story-integrated ad-gaming platform, where viewers experience interactive decision-making through characters and scenarios inspired by original content.
This concept is a new channel within Amazon Prime, focusing on future-themed series. Each episode introduces decision-driven segments that feed into a progression loop—making binge-watching both meaningful and gamified.By blending content, commerce, and gameplay:
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Users stay engaged during traditional ad slots.
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Characters from Amazon Originals become playable in micro-storylines.
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Viewers form deeper emotional ties with both the brand and the narrative.
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“Don’t just watch—play through it.”
Every ad is a story. Every story is your choice.This isn’t product placement. This is product participation.
By letting viewers become part of the world they’re watching, Amazon not only elevates attention—but also creates loyalty-driven commerce built into narrative play.-
Character-Driven Microgames: First campaign to make Amazon Prime series characters playable in short interactive episodes.
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Decision-Based Gameplay: Each mini-game includes real-time story impact choices, allowing emotional ownership.
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Genre-Based World Building: Content dynamically aligns with the series’ aesthetic—sci-fi tech labs, fantasy forests, dystopian battles.
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Reward Integration: Points and badges unlock discounts, exclusive merch, early access on Amazon.
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Emotional Stickiness: Viewers feel invested in character outcomes—even during ads.
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Streaming audiences skip ads, reducing ad effectiveness.
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Viewers multitask during ad breaks, leading to zero brand recall.
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Advertisers are disconnected from the immersive content experience.
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Sci-fi and fantasy series struggle to keep “fan energy” between episodes.
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