The NaturCycle
Seneca Polytechnic UI/UX Course Project, 2024
NaturCycle is a self-care brand designed with sustainability, inclusivity, and body positivity at its core. Developed as part of an academic project at Seneca Polytechnic, the brand identity merges the visual language of nature with the curves and forms of the human body—echoing the soft textures of cream, fluidity of water, and stretching postures in wellness routines. The logo’s minimalist yet organic form reflects both skincare textures and anatomical beauty, aiming to visually communicate the message of care for both body and planet.
Each product design was carefully curated to harmonize pastel tones with earthy palettes, creating a calming and conscious visual tone. The companion app UI follows the same principle—soft lines, gentle gradients, and tactile icons build a seamless digital experience.
This project reflects a design philosophy that beauty routines should nurture individuals while honoring ecological integrity.
“Reveal your natural beauty, revive the planet.”
NaturCycle champions a ritual of care that’s gentle, empowering, and earth-conscious.NaturCycle proves that branding for body care can be both sensorial and sustainable—inviting users to feel good inside and out while contributing to a healthier planet.
To develop a holistic brand and UI experience that elevates natural self-care through environmentally responsible design and thoughtful aesthetics.
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Challenge: Creating a unified brand system that bridges tactile products with digital interfaces.
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Success: Developed a fluid visual identity, tactile packaging system, and an intuitive app UI—all anchored in one cohesive design language rooted in sustainability and sensual form.
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