Portfolio

Freelance Art Director & Brand Strategist

I led the full visual rebranding of AgeReverse, from packaging design to brand positioning. My role involved creative direction, design execution, and strategic storytelling to elevate the brand’s presence in the competitive health-tech and wellness space.

AgeReverse came to me with a product line that was scientifically powerful—but visually underwhelming. Their original packaging was stark white, with minimal design and poor font hierarchy. It felt economical and generic, which clashed with the premium nature of their ingredients and formulations.

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My goal was to transform the brand’s appearance to reflect its credibility, quality, and emotional appeal. I introduced a richer color palette, refined typography, and a cohesive packaging system that could scale across multiple product lines—from Senolytic Solution to TeloHair and Newtone .

“Reclaim your vitality with science-backed clarity.”

The new brand voice invites users to trust the science while embracing a luxurious, intentional wellness experience.

Design isn’t just about aesthetics—it’s also about perception. By enhancing AgeReverse’s visual language, I repositioned the brand from a “budget clinical” image to that of a “premium wellness innovator.” This transformation improved shelf appeal, increased consumer trust, and strengthened industry relevance.

To create a visual identity that reflects the brand’s scientific credibility and premium formulation, while appealing to a health-conscious, design-savvy audience. The goal was to bridge clinical precision with emotional resonance and lifestyle aspiration.

Pain Points

• Outdated packaging that felt low-budget and generic

• Poor font hierarchy and logo placement

• No visual cues to suggest innovation or premium quality

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Achievements

• Introduced a rich dark turquoise base paired with gold accents to signal luxury and cellular vitality

• Refined typography for clarity, elegance, and trust

• Reworked logo placement and hierarchy for better brand recognition

• Created a cohesive packaging system across multiple SKUs

• Elevated the unboxing experience with premium textures and scientific motifs (hexagonal patterns, molecular graphics)

• Positioned AgeReverse to compete with global players in the longevity and regenerative health space