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  • Lost & Found - Miami Ad School (2012)

  • Young Guns – Alzheimer's Association

  • Created originally as a conceptual piece during my time at Miami Ad School in 2012, “Lost & Found” is a campaign that visualizes the emotional disappearance experienced by individuals with Alzheimer’s. Using the metaphor of a "lost and found" locker system, elderly characters are shown in static compartments—present but absent. In 2024, I revisited this project using AI-enhanced visuals, reviving the original idea and finally animating the figures as envisioned. The final result was a haunting yet human portrayal, now equipped to be presented in motion format for digital platforms.

  • “What if it was your grandma or grandpa? Act Now, otherwise you may see your loved one in this growing group.”

  • Alzheimer’s strips people of their identity long before it takes their lives. This campaign is a reminder that without support, intervention, or awareness, anyone’s loved one could silently disappear—still here physically, but lost emotionally.

  • To humanize Alzheimer’s disease and bring it into the public conversation. This campaign urges urgency—donate, support research, and spread awareness. It targets both emotional resonance and societal responsibility.

  • Despite growing cases, Alzheimer’s often remains an abstract topic—until it happens to someone close. Most people don’t realize how it deconstructs a person’s memory, identity, and presence. Families suffer in silence, and patients are forgotten long before they’re gone. The problem is not just the disease, but society’s delay in facing it.

    • Lack of public engagement and emotional connection to Alzheimer’s until it’s too late

    • The creative challenge of visualizing memory loss without literal storytelling

    • Limited access to professional photography and resources during the early concept phase (2012)

    • Inability to originally animate or bring the characters to life due to technological limitations

    • Conceptualized ahead of its time and revived with AI and Photoshop to achieve a dream-like, surreal execution

    • Successfully merged metaphor and message in a universally relatable format

    • Evolved into a motion-based visual for digital presentation without sacrificing artistic integrity

    • Chosen by peers as a standout emotional piece at Miami Ad School, it continues to resonate as a timeless awareness message

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