Opet × Twin Science and Robotics – Turkey, 2022
As the Design Manager at Twin Science and Robotics, I led the creative for a campaign launched in collaboration with Opet, one of Turkey’s most recognized fuel companies. The goal was to blend Opet’s trusted local presence with Twin’s mission to spark children’s curiosity in science and technology. The ad promoted a special summer offer where children of Opet’s loyalty program members could access Twin’s educational STEM app for free for one month.
“Twin uygulaması mavi program üyelerinin çocuklarına 1 ay ücretsiz!”
(One month of free access to the Twin app for Blue Program members’ children!)By turning Opet’s mascot into a Twin app user, we transformed the brand into an educational companion—boosting children’s motivation to explore coding and robotics while reinforcing Opet's family-friendly image.
The campaign aimed to deliver an interactive, tech-forward experience during family visits to fuel stations, using Opet’s national reach to expand Twin’s user base. It also introduced the mascot as a recurring educational character inside the Twin app, enhancing brand connection and retention among young users.
Despite a large in-house team, Opet entrusted us with the full creative process. We delivered end-to-end visual production—including design, layout, and character integration—ensuring brand consistency while localizing the message for Turkish audiences. The mascot’s redesign gave the campaign a playful, educational edge, establishing a new identity for Opet in the eyes of young learners.
