Didem Tereyagoglu
Four Seasons Hotels - Bogotá, Colombia 2019
This print ad was designed for the Four Seasons Hotel in Bogotá and published in the Colombia 2019 edition of The Oil & Gas Year. As the designer, I created a refined, location-focused visual that captured the dual personality of the brand’s two hotels—Casa Medina and Bogotá—while staying true to the elegance and prestige of the Four Seasons identity. The artwork was later repurposed by the hotel for in-house use, including brochures and promotional materials, showcasing its versatility and visual strength.
"Two Distinct Hotels, One Dynamic City"
The message positions Four Seasons as the ultimate choice for travelers seeking either modern flair or classic charm, both delivered with signature service.This ad successfully conveys the unique blend of heritage and contemporary luxury within one vibrant destination, making Four Seasons a go-to hospitality brand for international guests visiting Bogotá.
To visually differentiate and promote both Four Seasons locations in Bogotá, helping the hotel connect with discerning business and leisure travelers, especially those arriving through the energy sector.
The challenge was to highlight two distinct hotels with different styles in a unified, high-end design. Without access to custom photography or campaign-specific assets, I worked with existing imagery to craft a cohesive and inviting layout. The result was so well-received that the Four Seasons repurposed the ad for further use in internal brochures and brand communications.
